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With Australian brick and mortar retailers under pressure already from the increasing prevalence of online shopping and the use of discount coupons by Australian consumers, Morgan Stanley, an American investment bank reckons that online retail giant Amazon, may well begin to make the land down under a key focus of its expansion plans.
An increasing number of Aussie retailers are making preparations for their online offerings as the transition to e-commerce gathers steam. Aside from the fact that an ever larger number of Australians now prefer to do their shopping online, the transition to e-commerce is also being driver by the refusal of the Federal Government to reduce the GST threshold of $1,000 for Australians making online purchases.
According to a new report from online search giant Google, Australian retailers are missing out on sales this holiday shopping season because they have failed to develop mobile friendly versions of their online stores. According to Google, nearly 25 per cent of retail enquiries in Australia now come from mobile devices, with the problem primarily lying with Australian businesses and their response, which Google estimates at being 80 per cent failing to have adapted their internet platforms for M-Commerce.
When you are sitting at your desk at work, are you guilty of sneaking a peak at a sites offering discount coupons every now and again, or are you even more compulsive, entering your credit card number to check what’s in your shopping cart when the boss is not looking? According to a survey conducted by online payments platform PayPal Australia, you are not the only one, with nearly 80 per cent of all Aussie consumers admitting that they make online purchases whilst they are at work. With the holiday season quickly closing in, as many as two thirds of Australian shoppers say they will do some of their Christmas shopping online during office hours.
Good news for all you Christmas shoppers out there Apple is running its one and only sale event of the year, with this Friday the 25th of November officially Apple’s Black Friday. There are going to be deals on MacBooks, iMacs and iPhones. So if you have someone special in mind that you want to buy a fabulous gift for this holiday season, or you want to buy that item you have always wanted for yourself, head over to the Apple store on Friday November 25th 2011, and take advantage of their once a year discount sale.
