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According to the results of a new survey eBay has become the number one shopping mall in Australia attracting over 2 million more visitors that all the Westfield centres in Australia combined during a four week period. According to data compiled by Roy Morgan Research, eBay attracted 7.3 million visitors during a four week period compared to 5.2 million visitors to Westfield shopping centres.
SurfStitch the biggest online retailer of surfing gear in Australia is set to venture into Europe after just four years of operation in Australia. The company will establish its European headquarters in France and will build an 8,000sqm distribution centre there. According to the company’s founders Lex Pedersen and Justin Cameron, the move signifies SurfStich’s transformation into its next growth stage which will see Europe as a major focus.
Most Australian consumers are unaware they have exactly the same rights when making a purchase online as they do when the make a purchase in a physical store according to the Australian Competition and Consumer Commission (ACCC).
Users of Apple devices tend to identify themselves as being more advanced than the median user of technology and according to the latest research from Roy Morgan a consultancy firm, they may be correct in their self assessment. According to the data, nearly 51 per cent of Mac users in Australia make online purchases, against just 37 per cent of Windows users. Not only that but Mac users spend an average on 19 per cent more than their Windows counterparts.
Women who are more fashion conscious then men are spending nearly double the rate at which men do online. According to research from National Australia Bank, there has been a near 25 per cent increase in spending online which hit $11.7 billion over the last year. The data suggests that internet shopping is growing at a faster rate than spending at traditional bricks and mortar stores, particularly in the 30 to 40 age bracket, who are the biggest spenders.